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Programs

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On-Demand Direct Mail
 

On-Demand Direct Mail

Powerful direct mail with speed, synergy and better targeting.

On-Demand Direct Mail enables you to create retail sales campaigns and drive traffic to your service department. This quick turnaround, turnkey program boosts revenue and gets maximum ROI from your marketing budget. On-Demand Direct Mail works perfectly in sync with all Aftersales Marketing Solution (AMS) programs. It makes sending targeted direct mail communications to your Volvo Owners easier and more successful than ever before.

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On-Demand Direct Mail gives you more ways to build business.
Get the word out quickly with pre-built campaigns.

Choose from multiple themes and formats when you need to alert or communicate with customers.
We’ll get your mailer to the customers you want to reach on your schedule.

  • Promote your choice of seasonal and holiday events
  • Once you’re enrolled, simply call your Epsilon Representative to initiate a campaign
  • Choose customer mailing lists based on active, inactive, mileage or conquest
  • You determine how many pieces to mail

Enhanced On-Demand Direct Mail tools for greater success.

  • DIY On-demand campaign deployment (leveraging the what-you-see is-what-you-get campaign builder)
  • Personalized retailer messages
  • Multiple coupon offer options
  • Online reporting – accessible 24/7
  • Little or no administration required
  • Special APR or lease offers
  • Turnkey execution for even quicker speed to market
  • Mailing list control – now with on-demand retailer data access and segmentation
 
On-Demand Email
 

On-Demand Email

Boost business any time with On-Demand Email campaigns.

This fast-working, unlimited volume email program works seamlessly with all Aftersales Marketing Solution (AMS) programs. For a low, consistent monthly subscription price, you can launch compelling offers at any time. Send printable service coupons that pull traffic into your service department or special offers to increase vehicle sales. Simply select any of our pre-built templates and enter your customizable information. Then, choose the people you want to reach and when you want to reach them. It’s just that easy to create campaigns to increase your business.

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On-Demand Email lets you turn any occasion into a traffic-generating event.
For example:

  • On-demand service and accessory promotional campaigns
  • Service and new-owner clinic invitations
  • Seasonal offers and special events
  • Special APR or lease offers
  • Anytime you’ve got news to tell your customers!

Powerful, flexible messaging with dealer customization.
On-Demand Email messages include:

  • Improved dashboard/template manager
  • Message Editor with links
  • Selection of pre-built templates with stocked image library and pre-designed banners to choose from for fastest turnaround
  • Social media links/icons and direct links to your website
  • Retailer customization includes dynamic headlines, custom messaging, retailer contact information and new mix and match offers
  • Coupon library for easy offer selection

We’re here to help.

With On-Demand Email, you will always have plenty of support available to launch the most successful campaigns possible. It’s remarkably easy to create and send compelling messages on your own. On-Demand Email can provide design assistance, too.

Unparalleled features and benefits that are compatible with all
Volvo ATM marketing tools:

  • Unlimited email campaigns, created and delivered on demand
  • Weekly email append keeps customer database current
  • Enhanced user experience for easy online creative review and approval process with same day campaign delivery
  • Online response, ROI, sales and click-through reporting
  • Little or no administration required
  • Design support available for custom campaigns
  • Low, consistent monthly subscription fee for easy budgeting
  • Choose a delivery date to manage service traffic
  • CAN-SPAM compliant
  • Private domain and private IP addresses to ensure a stronger sender reputation and increased deliverability with ISPs (Internet Service Providers)

Volvo Aftersales Marketing Solution enrolled dealers will take advantage of:

  • No long-term contract: Cancellation permitted with 30-day notice
  • $399 per month/No Set-up Fee/Unlimited emails for enrolled retailers
  • 100% Volvo Compliant
 
Volvo ATM
 

Volvo ATM

The only aftersales direct mail and email marketing program 100% funded by Volvo and proven to grow business dramatically.

Volvo ATM, the powerful Aftersales targeted Marketing program, is the core of your customer marketing strategy and is 100% funded by Volvo Car USA LLC. So, it’s important that any other program you employ works seamlessly and in sync with ATM to get the maximum ROI The Aftersales Marketing Solution (AMS) program was designed and built around ATM. With Volvo ATM leading your marketing effort, and a segmentation program that optimizes offer cost, you’ll have the tools you need to increase traffic, revenue and loyalty.

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Program Features/Benefits:

What Volvo ATM does

  • Precisely targets offers to owners who are most likely to act on them
  • Increases your after-sales revenue and sales potential
  • Maximizes your after-sales marketing spend and ROI
  • Strengthens owner relationships

How Volvo ATM does it

Volvo ATM will maximize your ROI across three types of owner-targeting marketing opportunities:

  • Service Opportunities
  • Retention Opportunities
  • Loyalty Opportunities

Communications

Monthly, targeted direct mail and email campaigns will be developed based on precise data. The number and focus of campaigns will vary by target opportunity and program objectives. Communications will evolve and be developed continually, varying in format, messaging and timing to gain the best results.

Volvo ATM Offers

The Volvo ATM Offer Library was developed with the cooperation of a Volvo Retailer Reference Committee, Volvo AMMs and Volvo Car USA, LLC. Only those offers at the values you choose will be used. Employ our VAP segmentation approach to determine which offer values work best for your customers.

Every Volvo ATM communication will have a primary and secondary offer

  • Primary – Specifically addressing the focus opportunity
  • Secondary – An offer supporting the focus opportunity, a secondary service need or a general service offer

Measure success through the Volvo ATM web portal anytime:

  • Review of counts and list of targeted owners for any given campaign
  • See all existing Volvo ATM communications, descriptions and in-market dates
  • Change your selected offer values at any time
 
Service Cadence
 

Service Cadence

Volvo Service Cadence is the only Service Customer Retention program that’s 100% compatible and integrated with Volvo ATM and other Aftersales Marketing Solution (AMS) programs.

Volvo Service Cadence works seamlessly with Volvo ATM and all other Aftersales Marketing Solution programs. Service Cadence data is tied into Volvo ATM data for greatest efficiency and most accurate targeting. It’s the best way to keep loyal customers coming back and to recover those who have wandered away. Specific criteria make each message relevant to customers in subject matter and timing. That means greater retention and potentially greater revenue for you.

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Volvo Service Cadence can improve your customer retention dramatically!

Service Cadence sends strategically designed messages for nine key touchpoints, plus a live agent call. Service Cadence communications start shortly after purchase and are sent and continue throughout the ownership lifecycle. Add the vital Service Cadence component to your Aftersales Marketing Solution program today.

Get Service Cadence for better relationships that produce more profit.

This program builds loyalty and increases revenue, making contact at key points throughout the ownership lifecycle. Direct mail, email, targeted display and phone communications are strategically timed to align with your customers’ service needs and driving habits.

Enhanced features!

  • X-time email deep-link integration
  • Creative leveraging the “One Brand. One Voice.” brand guidelines
  • Responsive design email for the best mobile user experience

Service Cadence reporting helps you make stronger marketing decisions.

  • 24/7 online reporting available
  • Real-time reporting based on daily DMS data processing
  • Response and ROI reports by communication type
  • Key Metric reports for program customers and entire customer base
  • Downloadable in a variety of formats with email subscription options

Every touchpoint includes mail and responsive email:

  • Email appends free of charge
  • Links to your website and social media
  • Maintenance Reminder
  • Targeted display is included for Maintenance Reminder and Maintenance
  • Reminder Follow-up touchpoints

Daily communications:

  • Daily communication distribution for steady traffic
  • Frequent processing prevents contacting already serviced customers

Strong support program:

  • Nationwide field personnel
  • Dedicated support for all retailers

You need Service Cadence.
Here’s why:

  • 74% of customers who haven’t serviced in a year, never service
  • 1 out of 4 customers never return (26%)

Get the service cadence bundle and save up to 80% off retailer program cost!

This powerful, proven service revenue builder is now more affordable than ever:

  • $99 Monthly Program Fee WAIVED!
  • Maintenance Reminders NO CHARGE!
  • Maintenance Reminder Follow-up NO CHARGE!

Plus, all other program mailings are 100% Volvo Compliant and INCLUDE a companion email at a low per-piece price!

Volvo Service Cadence is proven to improve customer retention. Enroll today!

 
Social
 

Social

Attract customers with targeted video ads on social media.

Social, the newest addition to our marketing suite, leverages your ATM and Service Cadence Scheduled Maintenance data to serve Facebook and Instagram video ads to your customers as a reminder when it’s time for service.

Data segmentation will be used to determine the right message, right offer to the right customer. Customers will have the ability to click through to a Dealer Branded Landing Page, where they can view their offer and schedule service at their convenience.

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Dealer Landing Page

Your targeted customers will be directed to a Dealer Branded Landing Page where their offers will be presented and they have the ability to schedule service.

Fully Integrated

Your existing ATM and Maintenance Reminder offers would be the same as those from Direct Mail, Email and Display.

Facebook and Instagram Social Video Integration

A compelling video service message will be designed to engage and motivate your customers to learn more about the personalized offers that await them.

MONTHLY INVESTMENT: $399 PACKAGE INCLUDES:

  • Campaign Setup
  • Creative Development
  • Ongoing Campaign Optimization
  • Analytics Targeting
  • Field Support
  • Reporting
 
Search
 

Search

Drive customers to your service department with paid search advertising.

Through data and strategy, we help you harness the power of Google with dynamic ads that drive clicks, calls, and service appointments. Be one of the first results when customers search for service and parts online, allowing you to compete with independent shops while reducing your overall search budget.

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How it works:

A customer searches for a service-related term online, and your retailer's customized ad is shown as a top result. If the customer does not click on it, the ad is free. If the customer does click on it, they are sent to the most relevant service page on your site. Calls, appointments scheduled, and top-performing ads are recorded. Epsilon technology re-invests your budget toward the ads driving calls and appointments and provides you with insightful reports.

Smarter spend.

Epsilon Target Digital will optimize your campaigns so that your budget goes toward the ads and keywords that are driving leads and phone calls.

Enhanced features!

  • X-time email deep-link integration
  • Creative leveraging the "One Brand. One Voice." brand guidelines
  • Responsive design email for the best mobile user experience

Service lines include:

  • Batteries
  • Brakes
  • Cabin Air Filter
  • Climate Control
  • General Maintenance
  • Oil Change & Filter
  • Timing Belt
  • Tires
  • Transmission
  • Windshield
  • Wiper Blades
  • Seasonal (A/C + Winterize)

Results On-Demand:

  • Clicks to Xtime Scheduler
  • Service Phone Calls
  • Clicks, Impressions & Budget
  • Top-Performing Keywords & Ads

All service advertising packages include:

  • Aftersales Search Ads
  • Automated Campaign Management
  • Ad Copy Testing
  • Analytics Integration
  • Ongoing Optimization
  • Reporting
  • Setup Fees: $0
Base Package: $499
  • Standard Audience Reach
  • Show up 20% more often
Plus Package: $699
  • Enhanced Audience Reach