Programs

On-Demand Direct Mail

Powerful direct mail with speed, synergy and better targeting.

On-Demand Direct Mail enables you to create retail sales campaigns and drive traffic to your service department. This quick turnaround, turnkey program boosts revenue and gets maximum ROI from your marketing budget. On-Demand Direct Mail works perfectly in sync with all Aftersales Marketing Solution (AMS) programs. It makes sending targeted direct mail communications to your Volvo Owners easier and more successful than ever before.

On-Demand Direct Mail gives you more ways to build business.
Get the word out quickly with pre-built campaigns.

Choose from multiple themes and formats when you need to alert or communicate with customers.
We’ll get your mailer to the customers you want to reach on your schedule.

Promote your choice of seasonal and holiday events
Once you’re enrolled, simply call your Epsilon Representative to initiate a campaign
Choose customer mailing lists based on active, inactive, mileage or conquest
You determine how many pieces to mail

Enhanced On-Demand Direct Mail tools for greater success.

DIY On-demand campaign deployment (leveraging the what-you-see is-what-you-get campaign builder)
Personalized retailer messages
Multiple coupon offer options
Online reporting – accessible 24/7
Little or no administration required
Special APR or lease offers
Turnkey execution for even quicker speed to market
Mailing list control – now with on-demand retailer data access and segmentation

On-Demand Email

Boost business any time with On-Demand Email campaigns.

This fast-working, unlimited volume email program works seamlessly with all Aftersales Marketing Solution (AMS) programs. For a low, consistent monthly subscription price, you can launch compelling offers at any time. Send printable service coupons that pull traffic into your service department or special offers to increase vehicle sales. Simply select any of our pre-built templates and enter your customizable information. Then, choose the people you want to reach and when you want to reach them. It’s just that easy to create campaigns to increase your business.

On-Demand Email lets you turn any occasion into a traffic-generating event.
For example:

On-demand service and accessory promotional campaigns
Service and new-owner clinic invitations
Seasonal offers and special events
Special APR or lease offers
Anytime you’ve got news to tell your customers!

Powerful, flexible messaging with dealer customization.
On-Demand Email messages include:

Improved dashboard/template manager
Message Editor with links
Selection of pre-built templates with stocked image library and pre-designed banners to choose from for fastest turnaround
Social media links/icons and direct links to your website
Retailer customization includes dynamic headlines, custom messaging, retailer contact information and new mix and match offers
Coupon library for easy offer selection

We’re here to help.

With On-Demand Email, you will always have plenty of support available to launch the most successful campaigns possible. It’s remarkably easy to create and send compelling messages on your own. On-Demand Email can provide design assistance, too.

Unparalleled features and benefits that are compatible with all
Volvo ATM marketing tools:

Unlimited email campaigns, created and delivered on demand
Weekly email append keeps customer database current
Enhanced user experience for easy online creative review and approval process with same day campaign delivery
Online response, ROI, sales and click-through reporting
Little or no administration required
Design support available for custom campaigns
Low, consistent monthly subscription fee for easy budgeting
Choose a delivery date to manage service traffic
CAN-SPAM compliant
Private domain and private IP addresses to ensure a stronger sender reputation and increased deliverability with ISPs (Internet Service Providers)

Volvo Aftersales Marketing Solution enrolled dealers will take advantage of:

No long-term contract: Cancellation permitted with 30-day notice
$399 per month/No Set-up Fee/Unlimited emails for enrolled retailers
100% Volvo Compliant

Volvo ATM

The only aftersales direct mail and email marketing program 100% funded by Volvo and proven to grow business dramatically.

Volvo ATM, the powerful Aftersales targeted Marketing program, is the core of your customer marketing strategy and is 100% funded by Volvo Car USA LLC. So, it’s important that any other program you employ works seamlessly and in sync with ATM to get the maximum ROI The Aftersales Marketing Solution (AMS) program was designed and built around ATM. With Volvo ATM leading your marketing effort, and a segmentation program that optimizes offer cost, you’ll have the tools you need to increase traffic, revenue and loyalty.

Program Features/Benefits:

What Volvo ATM does

Precisely targets offers to owners who are most likely to act on them
Increases your after-sales revenue and sales potential
Maximizes your after-sales marketing spend and ROI
Strengthens owner relationships

How Volvo ATM does it

Volvo ATM will maximize your ROI across three types of owner-targeting marketing opportunities:

Service Opportunities
Retention Opportunities
Loyalty Opportunities

Communications

Monthly, targeted direct mail and email campaigns will be developed based on precise data. The number and focus of campaigns will vary by target opportunity and program objectives. Communications will evolve and be developed continually, varying in format, messaging and timing to gain the best results.

Volvo ATM Offers

The Volvo ATM Offer Library was developed with the cooperation of a Volvo Retailer Reference Committee, Volvo AMMs and Volvo Car USA, LLC. Only those offers at the values you choose will be used. Employ our VAP segmentation approach to determine which offer values work best for your customers.

Every Volvo ATM communication will have a primary and secondary offer

Primary – Specifically addressing the focus opportunity
Secondary – An offer supporting the focus opportunity, a secondary service need or a general service offer

Measure success through the Volvo ATM web portal anytime:

Review of counts and list of targeted owners for any given campaign
See all existing Volvo ATM communications, descriptions and in-market dates
Change your selected offer values at any time

Service Cadence

Volvo Service Cadence is the only Service Customer Retention program that’s 100% compatible and integrated with Volvo ATM and other Aftersales Marketing Solution (AMS) programs.

Volvo Service Cadence works seamlessly with Volvo ATM and all other Aftersales Marketing Solution programs. Service Cadence data is tied into Volvo ATM data for greatest efficiency and most accurate targeting. It’s the best way to keep loyal customers coming back and to recover those who have wandered away. Specific criteria make each message relevant to customers in subject matter and timing. That means greater retention and potentially greater revenue for you.

Volvo Service Cadence can improve your customer retention dramatically!

Service Cadence sends strategically designed messages for nine key touchpoints, plus a live agent call. Service Cadence communications start shortly after purchase and are sent and continue throughout the ownership lifecycle. Add the vital Service Cadence component to your Aftersales Marketing Solution program today.

Get Service Cadence for better relationships that produce more profit.

This program builds loyalty and increases revenue, making contact at key points throughout the ownership lifecycle. Direct mail, email, targeted display and phone communications are strategically timed to align with your customers’ service needs and driving habits.

Enhanced features!

X-time email deep-link integration
Creative leveraging the “One Brand. One Voice.” brand guidelines
Responsive design email for the best mobile user experience

Service Cadence reporting helps you make stronger marketing decisions.

24/7 online reporting available
Real-time reporting based on daily DMS data processing
Response and ROI reports by communication type
Key Metric reports for program customers and entire customer base
Downloadable in a variety of formats with email subscription options

Every touchpoint includes mail and responsive email:

Email appends free of charge
Links to your website and social media
Maintenance Reminder
Targeted display is included for Maintenance Reminder and Maintenance
Reminder Follow-up touchpoints

Daily communications:

Daily communication distribution for steady traffic
Frequent processing prevents contacting already serviced customers

Strong support program:

Nationwide field personnel
Dedicated support for all retailers

You need Service Cadence.
Here’s why:

74% of customers who haven’t serviced in a year, never service
1 out of 4 customers never return (26%)

Get the service cadence bundle and save up to 80% off retailer program cost!

This powerful, proven service revenue builder is now more affordable than ever:

$99 Monthly Program Fee WAIVED!
Maintenance Reminders NO CHARGE!
Maintenance Reminder Follow-up NO CHARGE!

Plus, all other program mailings are 100% Volvo Compliant and INCLUDE a companion email at a low per-piece price!

Volvo Service Cadence is proven to improve customer retention. Enroll today!

Social

Attract customers with targeted video ads on social media.

Social, the newest addition to our marketing suite, leverages your ATM and Service Cadence Scheduled Maintenance data to serve Facebook and Instagram video ads to your customers as a reminder when it’s time for service.

Data segmentation will be used to determine the right message, right offer to the right customer. Customers will have the ability to click through to a Dealer Branded Landing Page, where they can view their offer and schedule service at their convenience.

Dealer Landing Page

Your targeted customers will be directed to a Dealer Branded Landing Page where their offers will be presented and they have the ability to schedule service.

Fully Integrated

Your existing ATM and Maintenance Reminder offers would be the same as those from Direct Mail, Email and Display.

Facebook and Instagram Social Video Integration

A compelling video service message will be designed to engage and motivate your customers to learn more about the personalized offers that await them.

MONTHLY INVESTMENT: $399 PACKAGE INCLUDES:

Campaign Setup
Creative Development
Ongoing Campaign Optimization
Analytics Targeting
Field Support
Reporting

Search

Drive customers to your service department with paid search advertising.

Through data and strategy, we help you harness the power of Google with dynamic ads that drive clicks, calls, and service appointments. Be one of the first results when customers search for service and parts online, allowing you to compete with independent shops while reducing your overall search budget.

How it works:

A customer searches for a service-related term online, and your retailer's customized ad is shown as a top result. If the customer does not click on it, the ad is free. If the customer does click on it, they are sent to the most relevant service page on your site. Calls, appointments scheduled, and top-performing ads are recorded. Epsilon technology re-invests your budget toward the ads driving calls and appointments and provides you with insightful reports.

Smarter spend.

Epsilon Target Digital will optimize your campaigns so that your budget goes toward the ads and keywords that are driving leads and phone calls.

Enhanced features!

X-time email deep-link integration
Creative leveraging the "One Brand. One Voice." brand guidelines
Responsive design email for the best mobile user experience

Service lines include:

Batteries
Brakes
Cabin Air Filter
Climate Control
General Maintenance
Oil Change & Filter

Timing Belt
Tires
Transmission
Windshield
Wiper Blades
Seasonal (A/C + Winterize)

Results On-Demand:

Clicks to Xtime Scheduler
Service Phone Calls
Clicks, Impressions & Budget
Top-Performing Keywords & Ads

All service advertising packages include:

Aftersales Search Ads
Automated Campaign Management
Ad Copy Testing
Analytics Integration
Ongoing Optimization
Reporting
Setup Fees: $0

Base Package: $499

Standard Audience Reach
Show up 20% more often

Plus Package: $699

Enhanced Audience Reach