Programs

On-Demand Direct Mail

Powerful direct mail with speed, synergy and better targeting.

On-Demand Direct Mail enables you to create retail sales campaigns and drive traffic to your service department. This quick turnaround, turnkey program boosts revenue and gets maximum ROI from your marketing budget. On-Demand Direct Mail works perfectly in sync with all Aftersales Marketing Solution (AMS) programs. It makes sending targeted direct mail communications to your Volvo Owners easier and more successful than ever before.

On-Demand Direct Mail gives you more ways to build business.
Get the word out quickly with pre-built campaigns.

Choose from multiple themes and formats when you need to alert or communicate with customers.
We’ll get your mailer to the customers you want to reach on your schedule.

Promote your choice of seasonal and holiday events
Once you’re enrolled, simply call your Epsilon Representative to initiate a campaign
Choose customer mailing lists based on active, inactive, mileage or conquest
You determine how many pieces to mail

Enhanced On-Demand Direct Mail tools for greater success.

DIY On-demand campaign deployment (leveraging the what-you-see is-what-you-get campaign builder)
Personalized retailer messages
Multiple coupon offer options
Online reporting – accessible 24/7
Little or no administration required
Special APR or lease offers
Turnkey execution for even quicker speed to market
Mailing list control – now with on-demand retailer data access and segmentation

On-Demand Email

Boost business any time with On-Demand Email campaigns.

This fast-working, unlimited volume email program works seamlessly with all Aftersales Marketing Solution (AMS) programs. For a low, consistent monthly subscription price, you can launch compelling offers at any time. Send printable service coupons that pull traffic into your service department or special offers to increase vehicle sales. Simply select any of our pre-built templates and enter your customizable information. Then, choose the people you want to reach and when you want to reach them. It’s just that easy to create campaigns to increase your business.

On-Demand Email lets you turn any occasion into a traffic-generating event.
For example:

On-demand service and accessory promotional campaigns
Service and new-owner clinic invitations
Seasonal offers and special events
Special APR or lease offers
Anytime you’ve got news to tell your customers!

Powerful, flexible messaging with dealer customization.
On-Demand Email messages include:

Improved dashboard/template manager
Message Editor with links
Selection of pre-built templates with stocked image library and pre-designed banners to choose from for fastest turnaround
Social media links/icons and direct links to your website
Retailer customization includes dynamic headlines, custom messaging, retailer contact information and new mix and match offers
Coupon library for easy offer selection

We’re here to help.

With On-Demand Email, you will always have plenty of support available to launch the most successful campaigns possible. It’s remarkably easy to create and send compelling messages on your own. On-Demand Email can provide design assistance, too.

Unparalleled features and benefits that are compatible with all
Volvo ATM marketing tools:

Unlimited email campaigns, created and delivered on demand
Weekly email append keeps customer database current
Enhanced user experience for easy online creative review and approval process with same day campaign delivery
Online response, ROI, sales and click-through reporting
Little or no administration required
Design support available for custom campaigns
Low, consistent monthly subscription fee for easy budgeting
Choose a delivery date to manage service traffic
CAN-SPAM compliant
Private domain and private IP addresses to ensure a stronger sender reputation and increased deliverability with ISPs (Internet Service Providers)

Volvo Aftersales Marketing Solution enrolled dealers will take advantage of:

No long-term contract: Cancellation permitted with 30-day notice
$399 per month/No Set-up Fee/Unlimited emails for enrolled retailers
100% Volvo Compliant

ATM Repair Marketing

The key to significant business growth and maximum ROI.

Repair: We have always believed that personalized communication with customers goes a long way. The ATM Repair Marketing program embodies this philosophy by leveraging a sophisticated data layer to deliver the right message, offer, and information to the right customer at the right time.

Predicting when a customer might need brakes, tires, or filters is complex. However, by utilizing historical data, algorithms, and advanced analytics, we can accurately estimate when these components might be needed. This allows us to communicate with your customers precisely when they need it most. Coupled with a compelling offer, this approach effectively encourages them to schedule service.

Our program is designed to incentivize customers with just the right amount, ensuring cost-efficiency. We use data to avoid over-incentivizing, saving you money. By understanding customer tendencies, spending categories, online Core IDs, and more, we provide a rich data set that makes our program superior to any competitor’s offering.
The best part? VCUSA covers the cost.

Volvo ATM Repair Marketing helps deliver the right message to the right customer at the right time with the right offer.
What it does:

Delivers personalized offers to owners most likely to act
Garners a higher response rate
Increases aftersales revenue and sales potential
Maximizes marketing spend and ROI
Strengthens customer loyalty

Did you know?
The ATM Repair Marketing offer library was created with input from the Volvo Retailer Reference Committee, Volvo AMMs, and Volvo Car USA LLC.

You can choose which offer values you want to use, and we’ll help you decide the best offers for your customers.

The ATM Repair Marketing Program includes monthly direct mail, email, and display campaigns based on precise customer data. Campaigns evolve over time to improve results by adjusting format, messaging, and timing.

ATM Maintenance Marketing

Best-in-class service retention.

Maintenance: Our VCUSA-funded maintenance program is an industry leader, designed to engage with customers from the beginning of their ownership journey and throughout their maintenance experience. When benchmarked against other OEM programs, we excel in nearly all categories, including timing logic, print quality, information accuracy, OEM funding, and more.

What truly sets us apart is our personalized communication approach. We reach out to customers using your retailer’s name at the precise moment with the most accurate and relevant information tailored to their needs. This includes detailed interval information, instructions on how to schedule service with you, and an overview of the services you offer. We collaborate closely with the VCUSA team to ensure this information is continuously updated.

The best part? VCUSA covers the cost of all these customer touchpoints, demonstrating the positive impact of consistent communication.

Retailer-customized messaging
Retain customers with infinite, personalized messages based on your specific retailer.

New premium formats!
New modules to promote Ownership Benefits at your retailer!
Reach your customer everywhere with an omni-channel approach: Direct mail, email, display, and (optional) social and phone.
Seamless integration with all ATM Repair Marketing programs.

Mobile Wallet
This functionality allows customers to conveniently save offers directly on their smartphones.

Our telematic data integration is one-of-a-kind.
Volvo ATM Maintenance Marketing is the only service reminder program integrated with real-time mileage data from Volvo vehicles.

Precise, data-driven messaging.
The new Volvo ATM Maintenance Marketing data-driven modules deliver hyper-focused messaging, helping boost customer engagement and loyalty.

Data-driven modular messaging.
The new Volvo Maintenance Marketing has data-driven content modules enhance your retailer’s business strategies by delivering personalized messaging to your customers. This increased level of personalization has been shown to build stronger relationships and boost engagement.

Data-driven modules.

Vehicle Sales Type

New
CPO
Used

Factory-Scheduled Maintenance

FSM ICE
FSM EV

Retailer Features

Windshield
Volvo Valet
Courtesy Vehicle
Collision Center

Service Interval

Service interval modules at 10K, 20K, 30K and higher for ICE
Service interval modules at 20K, 40K, and higher for EV

Ownership Benefits

Volvo Car Ownership Benefits
Accessories
Volvo Subscription
Certified Technicians
Volvo Cars App
Lifetime Parts & Labor Warranty
Digital Service Booking

Wear Items

Battery
Cabin Air Filter
Brakes
Tires
Wipers

Social

Attract customers with targeted video ads on social media.

Social, the newest addition to our marketing suite, leverages your ATM and Service Cadence Scheduled Maintenance data to serve Facebook and Instagram video ads to your customers as a reminder when it’s time for service.

Data segmentation will be used to determine the right message, right offer to the right customer. Customers will have the ability to click through to a Dealer Branded Landing Page, where they can view their offer and schedule service at their convenience.

Dealer Landing Page

Your targeted customers will be directed to a Dealer Branded Landing Page where their offers will be presented and they have the ability to schedule service.

Fully Integrated

Your existing ATM and Maintenance Reminder offers would be the same as those from Direct Mail, Email and Display.

Facebook and Instagram Social Video Integration

A compelling video service message will be designed to engage and motivate your customers to learn more about the personalized offers that await them.

MONTHLY INVESTMENT: $399 PACKAGE INCLUDES:

Campaign Setup
Creative Development
Ongoing Campaign Optimization
Analytics Targeting
Field Support
Reporting

Search

Drive customers to your service department with paid search advertising.

Through data and strategy, we help you harness the power of Google with dynamic ads that drive clicks, calls, and service appointments. Be one of the first results when customers search for service and parts online, allowing you to compete with independent shops while reducing your overall search budget.

How it works:

A customer searches for a service-related term online, and your retailer's customized ad is shown as a top result. If the customer does not click on it, the ad is free. If the customer does click on it, they are sent to the most relevant service page on your site. Calls, appointments scheduled, and top-performing ads are recorded. Epsilon technology re-invests your budget toward the ads driving calls and appointments and provides you with insightful reports.

Smarter spend.

Epsilon Target Digital will optimize your campaigns so that your budget goes toward the ads and keywords that are driving leads and phone calls.

Enhanced features!

X-time email deep-link integration
Creative leveraging the "One Brand. One Voice." brand guidelines
Responsive design email for the best mobile user experience

Service lines include:

Batteries
Brakes
Cabin Air Filter
Climate Control
General Maintenance
Oil Change & Filter

Timing Belt
Tires
Transmission
Windshield
Wiper Blades
Seasonal (A/C + Winterize)

Results On-Demand:

Clicks to Xtime Scheduler
Service Phone Calls
Clicks, Impressions & Budget
Top-Performing Keywords & Ads

All service advertising packages include:

Aftersales Search Ads
Automated Campaign Management
Ad Copy Testing
Analytics Integration
Ongoing Optimization
Reporting
Setup Fees: $0

Base Package: $499

Standard Audience Reach
Show up 20% more often

Plus Package: $699

Enhanced Audience Reach